The digital marketing landscape has evolved so much that was working a few years back is now almost obsolete. Posting relevant content to social media is what all you need before to gain a following. Now, customer interactions come at a premium price.
As a marketer, you should always be aware of the trends to catch up with the new technologies, keep up with the market and grow your business.
Even you can go online by creating a website using WordPress. You can create a job portal website or any type of directory website using WordPress. If you are a WordPress Beginner that it might be having some issues using WordPress.
Furthermore, you would be looking for a proper strategy as to how you can market your website and reach out to people near you.
To help you out, here are the new frontiers in digital marketing you should be employing in your business website.
The emergence of Artificial Intelligence
Artificial Intelligence is often regarded as the penultimate product of technology. In a few years, it may be as common as smartphones that people are using in recent days.
AI is a robot or computer that can collect facts from a given situation through human input or built-in sensors. It will then employ this information to solve specific problems and perform tasks.
Moreover, an AI system can perform duties that typically require human intelligence, which is why people fear AI. But, in marketing, AI actually has a wide array of potential applications. You’ll see AI used in customer service, advertising, and content marketing.
Don’t worry, though. AI is not set to take over every marketer’s job. AI gets employed to determine trends, collect data, and perform competitor research.
Chatbots Are Everywhere
Chatbots are taking over everywhere, from mobile apps to social media platforms and business websites. Whenever you visit any website you can see a chatbot on the bottom right corner of the site.
If you have any standard queries or looking for a guide then chatbots can solve your problems without any hassle. Few of the most advanced chatbots perform as digital concierges or virtual assistants for enterprise companies.
With the power of technology, new types of chatbots are sprouting every time. Such chatbots include shopping assistance, lead qualification, talent recruitment, website browsing guidance, and knowledge base research.
For business, there are plenty of chatbots to leverage and use for greeting visitors, answering their queries, and moving them towards a purchase.
If you are running an online eCommerce site then you should be having a chatbot on your website to engage users and solve their issues.
More Personalized Emails
Emails remain to be the primary channel of communication. People all around the world still using it for commercial, industrial, personal, and academic purposes. To make it simple, email is here to stay, and email marketing continues to be essential for any business.
Using, email marketing plugin like MailChimp for WordPress you can ask users to signup your newsletter for updates. This way you can collect the emails using the plugin and send in updates regularly from your WordPress site.
Email marketing, however, continues to evolve. Generic emails that have worked before are no longer as effective today. What makes email marketing do wonders today is the proper blending of automation and personalization.
You can use email marketing as a final trigger to encourage an action. You can advertise your products and then follow up with demo videos or promotional price using a personalized email. Email marketing, when combined with proper remarketing techniques and personalization, is undoubtedly effective.
Live Videos Are Getting Attention
Live content is a rapid, evolving segment of internet video traffic. Thanks to YouTube, Facebook, and Instagram, live videos are now making a significant impact on marketing in the past three years.
Live streaming content about your business is effective because it’s free, requires a short time to start while offering real-time customer engagement. Moreover, it can garner better impressions compared to posts published on your newsfeed, if ever they opt to post them on their stories.
Doing live videos is an excellent way for you to interact with your leads the quickest way possible, build your relationship with them, extend a broader audience, and boost your presence in social media.
Push It With Browser Push Notifications
Push notifications are creeping into the world of web browser technology and are becoming one of the most prominent trends in web marketing today. Businesses employ browser push notifications to connect to their leads more efficiently and interact with their audience more strikingly.
Another significant advantage of using these notifications is that businesses can retain customers and improve conversion rates.
For instance, e-commerce platforms use browser notifications to reach out to their shoppers who forgot their carts and encourage them to make the purchase.
Podcasting Is In
Podcasts have been around for over a decade, but it was only recently when it became considerably popular, catching the attention of many digital marketers. Now, you can use podcasts to target specific audiences and leverage your business.
You can either choose to start one or reach out to podcasts creators to market your brand. If you pick the latter, your business can quickly gain attention through brand mentions. You can work with the host to incorporate brand mentions into their episodes in a way that seems natural. It can impact the audience and boost your brand recall immediately.
Making your own podcasts, however, is still your best bet. By doing so, you can efficiently manage your content in a way that would be effective for your business. You can create a series centered on your business, and bring experts to back up your brand.
Moreover, make sure that the content brings the best about your business and make it sustainable. Then, invest in the right equipment and facility to get the best audio quality for your podcast.
Lastly, to make sure that your message will come across to your audience, bring passion and enthusiasm in every outing. When these things are met, you can quickly reap the benefits of podcasting as a digital marketing platform.
Wrapping Up
Digital marketing has changed a lot in recent years, and its quick progress doesn’t display any signs of slowing down anytime soon. Always be informed with the latest trends in this fast-paced realm and keep up with the market.
Over to you now, which digital marketing trend you are looking to promote your website?
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