Are you having trouble finding ways to promote your website? In this post, we will be talking about how you can promote your business or website on social media.
The main reason you don’t get traffic is that you’re not promoting your website enough on social media. No matter how good your site is, it’s not worth it if it isn’t getting traffic. Furthermore, focusing solely on SEO is not worth it; instead, you should also take advantage of the platforms where the majority of people spend their time.
By promoting on social media, your customers and businesses can directly interact. Both sides can ask each other questions, repost each other’s content, and focus on developing relationships with one another.
If you are creating a website using any CMS platform like WordPress then there are many advantages where you can create a website in minutes. Additionally, creating a website using WordPress is easy and if you are new to WordPress then you need to understand how to bring in traffic to your site.
If you are a large enterprise or selling any products then you must know ways to promote your business on social media. Using WordPress, you can create an online store using WooCommerce. With that said you can promote your products on social media.
Now let’s just get started on the 10+ best ways in which you can promote your business on social media.
Check Out 10+ Ways to Promote a Website On Social Media
You will undoubtedly see an increase in your website visitors after implementing these strategies.
Develop Social Media Presence On Popular Platforms
The first and most important step you can take is to establish your brand’s presence on all of the popular social media platforms where your target audience lies. To do that, you need to make sure you have created accounts on Facebook, Twitter, Pinterest, and the list go on.
After you’ve finished with that, you can then create profiles on it. Remember that you must grow organically on all social platforms; do not use any hack to gain followers and likes overnight.
To grow your page, you must post on a regular basis and ensure that your content keeps your audience engaged. Try to keep the post real and make sure that you have added images and content enough to target your audiences. If you are promoting a product then it’s better you can make your presence on Instagram, Pinterest, and Facebook.
Try to make the username the same on all social media platforms. Once you are done with that update your profile with Logo, description, address, and links. Finally, start sharing your business profiles with your friends, employees and invite other influencers.
Always Use Hashtags
Use hashtags on every post. And if it’s Twitter, you should definitely use them. Hashtags bring more people who see your post, and using trendy hashtags can even make your post go viral.
This will bring your website into the spotlight, allowing more people to see your tweet and visit your website. Use trending hashtags so that when users view related hashtags your content also shows up.
Moreover, there are plenty of hashtag research tools you can take into consideration such as keyword.io, hashtagify.me, and best-hashtags.
Reach Out To Influencers
Reaching out to influencers is the most effective way to promote your brand. It has become a trend these days, people reach out to influencers and ask them to promote their products or brand.
You might have noticed that on Youtube and Instagram people talk about the products that they have used and how the product helped in their career. Similarly, you will see fitness bodybuilders promoting protein powder of different brands and build trust among people.
In this way, people will search out for the product and they will purchase the products and increase the traffic of your website. Influencers are people followed by millions on their social accounts, brands connect with them to promote their brand in return for a fee.
So having connected with them, your brand will receive immediate attention. Keep in mind that you should only contact those influencers who relate to your industry.
Share Testimonials With Your Audience
There’s nothing wrong with sharing what your customers think about your brand. You can share some of the screenshots of your customer’s testimonials on your social accounts. Testimonials bring in more traffic and lead trust to your business.
However, it doesn’t matter if you’re a new brand and don’t have any testimonials. You can simply ask them to do so. By sharing testimonials on social media, you can establish a reputation and inform your visitors about what other customers think about your brand.
This way, you’re building trust among other customers. Also, you can ask your followers to share the testimonials on their posts so that it can bring in more traffic to your website.
Build Community
The majority of people make mistakes when they first come on social media. Focus on finding interested, loyal, and engaged customers rather than trying to get as many followers as possible. Having a community means they like, follow and share, follow your content and even become your regular customers.
And if they share your post around them, your site will get promoted. That’s the actual benefit of having a community. You can search such communities on Facebook, Twitter, and LinkedIn just search and based on your niche invite or join them.
Share Visual Contents
Sharing visual content like short/long videos increases the chances of seeing your videos more than photos. Just like how TikTok got popular. Instagram has done the same, then Facebook.
You can now share video content across all social media platforms. First, they came up with IGTV videos and then Reels. Users would normally like to see images and video content that will explain your business or product that you are trying to tell through your blog post.
If there’s a video or graphic images people would normally spend some time checking on the content on social media.
That being said, you have to share more video content. Create and share videos on all social media platforms, with a link back to your website.
Paid Social Advertising
NOW, you’ve got one more option to promote your site and your posts around social media. Paid advertising gets instant results and traffic to your site. You can run paid ads on any social media platform.
It is considered one of the best methods to bring traffic to your site. You can also set strict budgets for how much each ad will cost. That way, you won’t go over budget and, in the meantime, you’ll be able to attract a large number of new potential customers.
However, keep in mind that you should first try the organic way before running paid ads to expand your reach. This method is helpful for those who are large enterprises and have enough budget to expand their business.
Create Calendar First
When you have a calendar of the month, you won’t have to look for ideas elsewhere. Using social media content calendars can help you avoid making these mistakes and produce more effective posts.
Furthermore, content calendars assist you in setting goals and developing strategies to achieve them, as well as tracking your progress. To create a content calendar, use a regular calendar for each social media channel and plan out your posts in advance, including hashtags, links, images, and other content.
Never Promote Too Much
Make sure your audience doesn’t get bored with your posts. Many new business owners make the mistake of continuing to promote their company on social media. Instead, you must create content that people will want to watch and enjoy.
You should move strategically. You should only promote your brand once a week, and the rest of the time you must share informative and unique content that inspires people to share more. If you constantly share posts on social media that there are chances that your users can unfollow or dislike your page.
Use an alternative, like ask questions, or share your views on similar brands and build trust among them. Try to interact with users who are engaged with similar brands.
Create Excitement
People actually love to explore more. People will want to learn more about your brand if you can pique their interest.
Let’s say if you’re completely redesigning your site, you can publish a post like which font looks cool. And your audience will vote for them.
Simultaneously, they will learn that you are bringing something that is still under wraps. Similarly, create a contest among your followers as to which is the best product or design is better for your users?
Always, engage with the audience and make sure you answer each and every question that they ask. You can create an offer on your products where you can set an offer for a limited period of time. Make your audience excited and bring in new offers and discounts.
You may create excitement and anticipation for your new site launch by developing personalized images on social media that entices people to visit your brand new website.
Don’t Forget LinkedIn
You can build your personal profile to promote your business. You can even make your brand page, but you must promote it through your personal profile.
Furthermore, you can join several groups on LinkedIn and interact with its members. Remember, you shouldn’t just join any group; instead, you should only join groups that are relevant to your niche.
Once you’ve joined a group, share content from your website that other members will find useful, such as your most recent blog posts and all. Keep in mind that, don’t be too pushy in the group, you must represent your brand very professionally.
You must also connect with those who enjoy the content you share in the group.
Conclusion
Finally, we have seen some of the best and easiest ways to promote a website on social media. These are some of the best ways where you don’t need to spend enough money to promote your business on social media.
Just follow the tips we shared in this blog, and you’ll see your social media platforms growing. But remember, stay away from the shortcuts which prove to increase your likes & followers.
You’d rather have your account banned than grow it. So, for long-term results, simply go the organic way.
Now over to you,
Have I missed any of the tips to promote a website on social media?
Which social media platform is best to promote a business as per your thinking?
Please let us know your thoughts and we would appreciate it if you can join us on our Facebook and Twitter page for updates. Thanks for reading this post on “Best ways to promote a website on Social media!” Take Care!