Are you thinking about how to optimize your site and increase conversions? Launching a website is easy but optimizing is an hectic task.
Your business might be doing great in the offline mode but it won’t perform the same if your website isn’t optimized properly. Yes! You heard it right. To do great business online and grow your revenue your website needs to be optimized in the same way.
The good news is that optimizing your website for better conversions is not much of a daunting task. It can be achieved by implementing some simple steps. Do you know, how to optimize your WordPress site to increase conversions?
To find out, read this article till the end in which we are going discuss the ways to optimize your website for maximum conversions. So, sit back relax and read this article till the end.
How to Optimize Your Site for Maximum Conversions?
The ways to optimize your site and increase conversions are mentioned below.
- Optimize your Site’s Design
- Write a Good Copy
- Include Reviews and Ratings
- Include Media Files in your Content
- Optimize the Loading Speed
- Optimize for Mobile
- Improve your CTA
Let’s take a look at all of these optimization ways in detail.
Optimize the Design and Copy
We all know the first impression is always the last. If your website does not have a visually appealing design, your customers will not spend enough time on your website.
This might lead to an increased bounce rate and less engagement rate affecting your SEO rankings in the longer run. To avoid that and catch your visitor’s attention it is essential for you to work on your site’s design.
While designing your website avoid using fancy animations or a lot of visual effects as it might slow down your website and downgrade its performance. Instead, focus on a minimalist design that will match your brand’s identity.
If you don’t want to hire a web designer or don’t have enough budget to optimize your website’s design then, you can consider installing a WordPress theme. There are tons of premium and free WordPress themes available in the official WordPress directory that you can choose from.
With the help of WordPress themes, you can give a visually appealing look to your website in just a matter of a few minutes. Pick one of the listed themes, install it on your website, and customize it to give a personalized touch. That’s it.
While optimizing the design make sure to keep the navigation as simple and straightforward as possible. This is because simple navigation makes it easy for your website visitors to explore your website. In this way, your customers can scroll through multiple products and are more likely to make a purchase.
On the other hand, if your website’s navigation system is hard, then there’s a high chance your website visitors might leave your website without making a purchase. Hence it is crucial to have a good navigation system to increase the conversion rates on your WordPress website.
To keep the navigation system simple and straightforward you can interlink your content on your pages and also include a search bar on your website. This will help your customers easily find the content or products they are looking for. As a result, they will spend more time on your website and might purchase more of your products.
Write a Good Copy
Writing good copy is one of the most crucial steps in increasing the business conversion rates of your website. Copy is nothing but information about a product or service written with the motive of advertising or selling.
If your copy isn’t good and customer-centric, then there’s a high chance that your customers will not be convinced to purchase from you. Therefore it is essential to have a customer-centric copy on your WordPress website.
A good copy should be concise and customer-centric. It should contain the pain points of your potential customers and the way your product or service is going to solve their issues and benefit them.
Including these things in your copy will convince your website customers that you understand their problem and that your product will solve it. This will make them trust you and your product and they are more likely to purchase from you repeatedly.
Include Reviews and Ratings
Whether it’s an offline or online business, trust is always one of the most important factors for the growth of your business. If your customers trust you, you can get more repeat customers and also don’t have to spend much on acquiring or retaining customers.
In the case of an offline business, the trust factor can be built on word of mouth as your customers can communicate with you physically. But in the case of an online business, you don’t get to interact physically. Hence, you have to solely rely on reviews and customer testimonials to build trust with your customers.
Including reviews and positive feedback from your existing customers on your website is a great way to win the trust of your potential customers. Positive reviews and ratings assure your potential customers that your products are legit and worth buying.
As a result, they are much more likely to convert into a sale and engage more with the products and services listed on your website.
Include Media Files on the Website
As an internet user, my attention span is quite low. I can’t focus for long if there isn’t a visually appealing and interesting component like video or images. Well, it’s not just me but it is the case with every internet user.
I’m not saying it on my own, a study by Microsoft Corp indicated the same. The study found that most internet users lose interest after 8 seconds. Quite low, right?
Hence, to grab the attention of your website visitors and make them stay longer on your website it is important to use media components on your website. You can either include a video or image, depending on your content or products to hook your potential customers.
An image or video can also give a lot more information about your product to your potential customers than a product description. Therefore, including images and videos on your website to increase its conversions is a great idea.
While choosing a media file, make sure to select an image with the proper dimensions or optimize it before uploading it to your website. The recommended size of images for a website is 2500px. Don’t select an image that is exceeding that recommended size or is too small in size.
Always optimize the media files before uploading them on your website. This is because unoptimized media files can slow down your website and backfire on your conversion growth strategy.
You can get many amazing sites for royalty-free images that you can use on your WordPress site.
Optimizing the Loading Speed
Imagine you visit an E-commerce website flooded with exciting products and offers. But to explore the website and check out each product, you have to wait for several minutes. In that scenario, most of you will try a few times and then leave the website with frustration, won’t you?
As a result, the bounce rate of that website will increase and the conversion rate will decrease. I’m sure you don’t want this to happen with your website as well. To avoid that, it is necessary for you to optimize your website’s loading speed.
To optimize the loading speed of your website, cut off excessive plugin usage, optimize the media files of your website, and use a minimalist theme. Doing so will help to reduce the excessive load on your website’s server. As a result, your site’s server won’t have to do extra work, ultimately increasing the loading speed of your website.
A good loading speed will decrease the waiting time for your website visitors. Hence, they will spend more time on your website and engage more with your products and services.
One thing to keep in mind is that website speed optimization is not a one-time process. Hence you have to put effort into it to maintain a good loading speed. Always make sure to check the loading speed of your website and take measures to optimize it.
Optimize for Mobile and Increase Conversions
With the rise in technology, the number of internet-accessible devices and internet users is rising continuously. Now the majority of Internet users browse the Internet and do online shopping through their mobile devices.
Therefore, having a mobile-optimized website is a must these days. Otherwise, you will lose a great number of potential customers and sales. Also, search engines like Google prioritize websites with a good loading speed in the search engine results pages.
The higher the rankings more visibility your products will receive and the more sales your products will get. Due to all these reasons, it is essential to optimize your website for mobile devices to increase its conversion rates.
To optimize your website for mobile devices, you can simply install a premium or free WordPress theme on your website.
Improve your CTA
CTA is the most important tool to make your potential customers perform a certain desired task. It can be anything such as buying our product, subscribing to our newsletter or filling out a form, etc.
Having a clear and concise CTA can help you increase your conversion rates. Keep your CTA personalized and customer driven. Don’t use funky or unprofessional fonts instead stick to simple fonts and active language to communicate with your customers.
Use pop-ups and animations with caution along with your CTA, as it might backfire and disrupt the user experience of your customers. Don’t flood a single page with multiple pages as it might also annoy your potential customers and make them ignore the CTAs.
So, if you are willing to optimize your WordPress website to increase its conversion rates, then make sure to work on your CTA game.
WordPress gives you an option to create a CTA with easy steps, that you can add on any posts or pages.
Conclusion
With the rise in technology, every business is going online. As a result, there are various competing businesses with the same domain in the online space. Hence, to keep up with the competition and upscale your business it is important to optimize your website for the same.
The website optimization ways we discussed in this article are perfectly capable of boosting your website’s conversion rates. From optimizing the design, and writing a good copy to improving your CTA game, if all these ways are implemented properly can help you grow your revenue exponentially.
So, what are you waiting for? Go and implement the way to optimize your site and increase conversions for your business.
If you have any other ways how to optimize your site and increase conversions, then please let us know.